The main aim of this academic research was to magnify the value of local resources and basketry folk wisdom from Phanat Nikhom, Chon Buri Province in order to extend distribution channels out there to the international market, create a unique identity of the products and also suite to what target audience wants to fill the customers’ demand.

According to the research results, experimenting on the design as well as developing basketry products from Phanat Nikhom, Chon Buri province itself, the researcher found that the C3 hanging lamp and the S2 stand lamp were suitable to be developed further on the design of these two forms. Since the European market tends to be interested and more familiar with geometric forms and also they prefer the simple forms of the products than others. This target market as well favors products made from natural materials. Consequently, the researcher has used the delicacy of basketry patterns which were designed and developed from the local people together with the research team. The patterns were used to decorate the lamps harmoniously with the composition and form. They also can be took off and adapted the positions comfortably by users themselves.

In terms of distribution channel for these products to European market, the researcher has designed the selling, the purchasing, and the delivering through the system of E- commerce in order to create an easily way for the products to reach international market easy. In addition, if there are anyone who interested in this project, they can also take this up further to next level in more commercial way also.

Keywords: Design, Phanat Nikhom basketry, European market