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The Internet is defined as the worldwide interconnection of individual networks that has completely revolutionized the world of commerce. Social media as a group of internet-based are ubiquitous in online travel information search that occure everywhere. Certain social media websites can be considered more comprehensive and travel specific sites, are becoming increasingly popular and are likely to evolve into primary online travel information sources. This milestone in the Internet world has implied a new way of communication, which due to the high requirements of information that the tourism industry has, it has completely stirred up the decision making of tourist style in their information search.

Indonesia is the social media capital of the world (users) and Indonesian government concern about social media as an important media information. Bali is the most famous tourist destination in Indonesia and considered as a tourism gate of Indonesia would be the sample of data in this research.

This research has major objective to know the types of tourist using the kind of social media platform, or the kind of social media most visited by types tourist to search information. The type of research is correlational, with purposive sampling method using questionnaire as the primary data taken in Bali, Indonesia. The main result of the research give suggestion to public and private sector of tourism industry to decide preferences of social media for promotion based on their tourist type of target market.