Burapha University International Conference, BUU-2014

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Application of a supply chain performance tool for One Tambon One Product (OTOP) in Chonburi Province
Piyaporn Malee

Last modified: 2014-06-05

Abstract


Thai government established initiative project, namely “One Tambon One Product (OTOP)”. The objective is to encourage and boost economic growth. Business community in the One Tambon One Product. An introduction to the use of local resources and to develop a product to sell the consumer market in the country and abroad to generate income for the community. The government has a policy to optimize the management of One Tambon One Product project. The importance of management logistics and supply chain. Objective To study the current situation of logistics systems and supply chains of OTOP. Application of supply chain efficiency and evaluate the supply chain performance indicators by the Supply chain performance assessment tool: SCPAT model is applied to evaluate business OTOP in Chonburi.

The study surveys secondary sources (i.e. academic journals, books, texts) related to the OTOP research studies and logistics and supply chain, this research will study the case of chain OTOP. OTOP firms in food production in the 5-star OTOP products with a lower star rating. And the use of a questionnaire to measure supply chain efficiency OTOP.

 

 

Keywords: OTOP Products, supply chain, Efficiency, Order Processing, OTOP firms, Chonburi


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